MUSTANG
MEDIA GROUP
BRANDING 

Inspired by the sense of collaboration and unity within the Mustang Media Group organization and the Cal Poly community, it was important to convey special narrative ☺
As the Advertising Design Manager at Mustang Media Group (MMG), I am responsible for developing the overall look and feel of MMG for the 2021–2022 academic year as this will determine the look of all our marketing materials. After a year of confusion, unknowns, and lockdowns, I wanted to give MMG a bold, welcoming, and personable visual and verbal identity to establish a strong presence for our new wave of audience and clients. As a student run media organization, we pour our time and best efforts to push out the best of the best content that we can, I wanted that to be reflected in the branding for MMG this year to establish why we are the #1 media source for Cal Poly students.

🥇1st Place — Best of Show, Rate Card, ACP
🥈2nd Place — Best Sales Promotional Materials, CMBAM
🥈2nd Place — Best Self-Promotional Website , CMBAM
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