MUNCHIN'
CLASS PROJECT: A REBRAND FOR DIVERSITY AND INCLUSION ✎
MUNCHIN’ is a major re-brand of the iconic and the one-and-only McDonald’s. The goal of this project is to redesign every single aspect of the brand to show its commitment to diversity and inclusion. So, the task at hand was to create and conceptualize a business plan for the future of Munchin’ in terms of its commitment to diversity and inclusion, as well as a brand standards manual for the Munchin’.
Tools Used: Illustrator, Indesign, Photoshop, Adobe XD, and After Effects
