LISTENING, REPORTING, STORYTELLING
As Cal Poly's student-run media organization, Mustang Media Group brings together the teams at Mustang News and KCPR Radio to reach the Cal Poly and greater San Luis Obispo area ✌
"Listening/Connecting, Reporting, Storytelling” campaign was our in-house multimedia campaign promoting Mustang Media Group as one interconnected student-run organization while still highlighting each of its entities, Mustang News and KCPR–91.3 FM. As the #1 media source for Cal Poly students, our mission as Mustang Media Group is to listen, connect, report, and tell stories. This campaign aims to show that as Mustang Media Group, we are here for students every step of the way whether that be through KCPR–91.3 FM radio or Mustang News. Every single aspect of this campaign is personal to Mustang Media Group as each and every single element of the design features a part of Mustang Media Group to give the organization a loud and powerful voice.
Tools Used: Illustrator, Photoshop, Indesign, and Procreate
Role: Creative Direction
Role: Creative Direction
🥇1st Place — Best Print Ad Campaign (Self-Promotional), CMBAM
🥈2nd Place — Best Self-Promotion Multimedia Ad Campaign, CMBAM
🥈2nd Place — Best Self-Promotion Multimedia Ad Campaign, CMBAM
