KHÔNG
SAY!
SAY!
CLASS PROJECT: DESIGN AN ALCOHOL LABEL ★
Focusing on my identities of being Vietnamese and a creative, the concept and design of “KHÔNG SAY” was inspired by my love for bold colors and hand-lettering in combination with patterns often found on Ao Dai’s, traditional Vietnamese clothing. “Không Say,” which means “not drunk,” is part of a popular phrase that I heard at every single family gathering, “Không Say, Khong Về,” which basically means that you can’t go home until you’re drunk. This traditional Vietnamese rice liquor is meant to spark a sense of nostalgia bringing me back my childhood filled with good food and good vibes. Make sure to drink responsibly and as always, một, hai, ba, dô!
Tools Used: Illustrator, Photoshop, Adobe Aero, and Procreate
